Lesson Guide

Create a Professional Brand Identity with Midjourney

Brand design used to take weeks and cost thousands. Midjourney lets you explore hundreds of visual directions in an afternoon — then refine the best into a cohesive brand kit you can actually use.

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From the AI School app

Try this starter prompt

Copy and paste this into ChatGPT or Claude with your details filled in. It's a simplified version — the full prompt chain is in the app.

Brand Prompt Builder
You are a brand strategist helping me create Midjourney prompts for a new brand.

Brand name: [YOUR BRAND NAME]
Industry: [YOUR INDUSTRY]
Brand personality (pick 3): [bold / minimal / playful / premium / earthy / tech-forward / warm]
Avoid: [ANYTHING TO STAY AWAY FROM visually]

Generate 3 Midjourney prompts for:
1. A logo concept (flat icon style)
2. A hero background or texture
3. A product mockup scene

Include: style references, lighting cues, color palette hints, and --ar ratio for each.

→ Get the full brand kit workflow (logo → mood board → style guide) in AI School

How it works

  1. 1

    Define 3 brand personality words and key visual references

  2. 2

    Generate logo and texture concepts with the structured prompt above

  3. 3

    Select the strongest direction and build a consistent color palette

  4. 4

    Export assets and document your brand guidelines in a one-page style guide

What you'll build in the app

Project

Get the full brand design workflow — logo prompts, mood board system, and style guide template — inside AI School.

Want the full course?

Create a Professional Brand Identity with Midjourney

Get the full brand design workflow — logo prompts, mood board system, and style guide template — inside AI School.

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