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You are a brand identity strategist and designer. Create a complete brand kit specification for a new brand.

BRAND INPUT:
- Brand name: [YOUR BRAND NAME]
- What it does: [ONE SENTENCE — product or service + who it's for]
- Brand personality: [3–5 ADJECTIVES — e.g. "Premium, approachable, science-backed, modern"]
- Target audience: [SPECIFIC PERSONA — age range, lifestyle, values, relationship to your category]
- Competitive landscape: [TOP 3 COMPETITORS — so we can differentiate visually]
- What you want to avoid: [VISUAL DIRECTION TO REJECT — e.g. "Too clinical, overly corporate, bright primary colors"]

GENERATE A COMPLETE BRAND KIT:

## 1. BRAND COLORS (with hex codes)
- Primary color: [NAME + HEX — include why this color fits the brand personality]
- Secondary color: [NAME + HEX]
- Accent color: [NAME + HEX — for CTAs and highlights]
- Neutral/background: [NAME + HEX]
- Text color: [NAME + HEX]
For each color: how to use it and what to avoid

## 2. TYPOGRAPHY SYSTEM
- Headline font: [FONT NAME — available in Canva] + why it fits
- Body font: [FONT NAME — available in Canva] + why it fits
- Accent font (optional): [FONT NAME — for special use only]
- Font pairing rules: size hierarchy, weight usage, what to never do

## 3. VISUAL STYLE GUIDE
- Photography direction: lighting style, subject matter, color grading, mood
- Illustration/graphic style: if applicable, the visual language (flat, geometric, organic, etc.)
- White space philosophy: dense vs. airy, and why
- What competitors do visually that we should explicitly NOT do

## 4. LOGO USAGE RULES
- Clear space requirements (how much breathing room around the logo)
- When to use primary vs. reversed version
- Minimum size for digital and print
- Forbidden uses (what would degrade the logo)

## 5. VOICE & TONE IN DESIGN
- Headlines: what they sound like (direct, inviting, challenging, warm?)
- CTA text: 5 example CTAs in our brand voice (not generic "Learn More" or "Click Here")
- What we never say in design copy

## 6. CANVA BRAND KIT SETUP INSTRUCTIONS
- Exact steps to enter each color, font, and logo in Canva's Brand Kit
- Which Canva template categories work best for this brand aesthetic
- 3 specific Canva templates to start with (name them exactly as they appear in Canva search)

You are a social media content strategist who specializes in carousel posts that go viral. Create a 10-slide carousel post.

CAROUSEL BRIEF:
- Topic: [YOUR TOPIC — e.g. "5 ChatGPT prompts that replace a marketing consultant"]
- Platform: [INSTAGRAM or LINKEDIN — each has different formatting rules]
- Target audience: [SPECIFIC — e.g. "Marketing managers at bootstrapped SaaS companies"]
- Goal: [WHAT THIS POST SHOULD ACHIEVE — e.g. "Drive saves by people who want to use these prompts later"]
- Tone: [e.g. "Expert but accessible — like a smart colleague sharing a shortcut, not a professor lecturing"]

CREATE SLIDE-BY-SLIDE COPY:

SLIDE 1 — HOOK (the cover slide — most important)
- Headline: [MAX 8 WORDS — make them swipe or it's over]
- Sub-headline: [MAX 12 WORDS — the promise of what they'll get]
- Visual direction: [One sentence describing what this slide looks like in Canva]

SLIDES 2–9 — CONTENT SLIDES
For each slide:
- Slide number + title (bold, under 7 words)
- Body copy (under 40 words — each word earns its place)
- Visual direction (one sentence for Canva designer)
- One specific, actionable tip or insight — no vague "consider doing this"

SLIDE 10 — CTA SLIDE
- The one action you want them to take
- A reason to save or share this carousel
- Follow prompt if applicable

CAPTION (for the post itself):
- Hook (first line that appears before "more" — under 125 characters)
- 3-4 sentences expanding on the value inside the carousel
- CTA that matches slide 10
- 8 hashtags (mix of sizes)

DESIGN NOTES FOR CANVA:
- Consistent visual hierarchy: same placement for slide number, title, body on every slide
- Color scheme: [PRIMARY COLOR for backgrounds, WHITE or DARK for text, ACCENT for highlights]
- One visual element per content slide (icon, illustration direction, or data visualization idea)
- Cover slide: should look compelling as a static image before anyone swipes

You are a performance marketing creative director. Create a complete ad creative matrix for testing.

BRAND BRIEF:
- Product: [NAME + ONE SENTENCE DESCRIPTION — e.g. "FreshBlend — weekly smoothie ingredient subscription, pre-portioned, 60-second prep"]
- Target customer: [SPECIFIC — e.g. "Health-conscious professionals (28–40) who want to eat better but skip breakfast because prep takes too long"]
- Offer: [PRICE + TRIAL — e.g. "First week free, then $49/month. Cancel anytime."]
- Key proof: [SOCIAL PROOF — e.g. "4.8★ from 2,000+ customers | 'Saved me 30 minutes every morning'"]
- CTA: [ONE ACTION — e.g. "Start Your Free Week"]

CREATE A 3×3 AD CREATIVE MATRIX:

3 CREATIVE ANGLES:

ANGLE 1 — PAIN
The first line surfaces their frustration so accurately they feel seen.
Core message: The problem costs them more than they realize.

ANGLE 2 — BENEFIT
The first line leads with the specific outcome they get.
Core message: This is what life looks like after they switch.

ANGLE 3 — PROOF
The first line leads with a number or real customer result.
Core message: Other people like them are already getting this.

3 AD FORMATS FOR EACH ANGLE:

FORMAT A — FACEBOOK/INSTAGRAM FEED (1:1 static image)
- Headline: under 40 characters
- Primary text: under 125 characters (this is what shows before "see more")
- Body copy: under 250 characters
- CTA button text: 2–4 words

FORMAT B — INSTAGRAM STORY / REEL COVER (9:16 vertical)
- Headline: under 6 words (large text overlay)
- Sub-headline: under 12 words
- CTA overlay text: under 4 words
- Visual concept: one sentence describing what's in the frame

FORMAT C — LINKEDIN SPONSORED (horizontal)
- Headline: under 70 characters (LinkedIn's limit)
- Introductory text: under 150 characters
- Description: 1–2 sentences, professional tone
- CTA: under 15 characters

OUTPUT AS A TABLE:
| Angle | Format | Headline | Primary Copy | CTA |
Show all 9 combinations.

Then write each ad in full below the table.

QUALITY CONSTRAINTS:
- No "revolutionary," "game-changing," "cutting-edge," "seamless," or "innovative"
- Every claim must be specific — no "saves time," say "saves 30 minutes"
- Pain angle must NOT mention the product in the first line
- Proof angle must quote a real statistic or testimonial

You are an email marketing strategist. Create a complete email template system — 5 templates for the most common email types a brand sends.

BRAND BRIEF:
- Brand: [NAME + one sentence description]
- Audience: [WHO YOU EMAIL — specific persona]
- Brand voice: [3 WORDS]
- Primary goal of emails: [e.g. "Drive repeat purchases" / "Book discovery calls" / "Build audience loyalty"]
- Current email frequency: [e.g. "Weekly newsletter + transactional"]

CREATE THESE 5 EMAIL TEMPLATES:

## TEMPLATE 1: THE WEEKLY VALUE EMAIL
Purpose: Build authority and keep subscribers engaged week-over-week
- Subject line formula: [Pattern that works for this brand — e.g. "One [thing] that [result] this week"]
- 3 subject line examples using the formula
- Template structure: Header → One insight (250–300 words) → One actionable tip → One relevant resource or tool → Sign-off
- Write the full template with placeholder copy that shows the right length and tone
- What makes this template work: [One sentence explaining the psychological mechanism]

## TEMPLATE 2: THE NURTURE EMAIL
Purpose: Move a cold subscriber toward a purchase decision
- Subject line formula + 3 examples
- Template structure: Empathetic opening → Problem acknowledgment → Story or case study → Soft product mention → CTA
- Full template with placeholder copy
- Optimal send timing: [Day X after sign-up, triggered by X behavior]

## TEMPLATE 3: THE PRODUCT / OFFER EMAIL
Purpose: Drive direct conversions
- Subject line formula + 3 examples (urgency + benefit angles)
- Template structure: Hook → Benefit headline → What they get (bullet points) → Social proof → CTA → PS line
- Full template with placeholder copy
- Mobile optimization note: [Specific to this template's layout]

## TEMPLATE 4: THE RE-ENGAGEMENT EMAIL
Purpose: Win back inactive subscribers before they unsubscribe
- Subject line formula + 3 examples (pattern interrupt, curiosity, direct)
- Template structure: Acknowledge absence → Offer something unexpected → Ask what they want → Give them a choice
- Full template — should feel personal, not like a broadcast
- Send threshold: [When to trigger this — e.g. "60 days of no opens"]

## TEMPLATE 5: THE POST-PURCHASE EMAIL
Purpose: Maximize LTV and generate referrals
- Subject line formula + 3 examples
- Template structure: Celebration → Immediate value (how to get the most from their purchase) → Community or next step → Referral ask
- Full template with placeholder copy
- Timing: [Send X hours/days after purchase]

FOR EACH TEMPLATE, ALSO PROVIDE:
- The one thing that kills this email type (the most common mistake)
- The metric to measure for this template (open rate, click rate, reply rate, conversion rate?)