Lesson Guide

Create Professional Mood Boards and Style Guides with AI

A mood board communicates a visual direction faster than any brief. Midjourney can generate dozens of reference images in minutes — giving you a starting point to align stakeholders before a single real asset is made.

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From the AI School app

Try this starter prompt

Copy and paste this into ChatGPT or Claude with your details filled in. It's a simplified version — the full prompt chain is in the app.

Mood Board Starter
You are a creative director helping build a brand mood board brief.

Brand category: [e.g. "premium skincare for women 35-50"]
3 mood words: [e.g. "clean, clinical, warm"]
Reference brands: [2-3 brands you admire visually]
Avoid: [anything off-brand visually]

Generate:
1. A Midjourney prompt for a mood board hero image
2. A 6-color palette description (with HEX ranges, not exact codes)
3. 3 typography direction suggestions (font personalities, not specific fonts)

→ Get the full brand kit workflow — mood board to complete style guide — in AI School

How it works

  1. 1

    Write 3 mood words and 2 visual reference brands for your brand

  2. 2

    Generate hero imagery and texture concepts using the prompt above

  3. 3

    Build the palette and typography direction from the outputs

  4. 4

    Compile everything into a one-page style guide in Figma

What you'll build in the app

Project

Get the full brand sprint workflow — mood board through style guide — inside AI School.

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Create Professional Mood Boards and Style Guides with AI

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