Lesson Guide

Build a Complete Brand Identity in 30 Minutes with AI

A professional brand identity used to take a branding agency 4-6 weeks and $10K+. Midjourney for visuals and ChatGPT for naming, voice, and messaging can get you to a functional brand in 30 minutes — complete enough to launch with.

Midjourney ChatGPT

ChatGPT

Coolorsfoundersfreelancers

From the AI School app

Try this starter prompt

Copy and paste this into ChatGPT or Claude with your details filled in. It's a simplified version — the full prompt chain is in the app.

Brand Foundation Builder

You are a brand strategist helping me build a complete brand identity quickly.

Business type: [WHAT YOUR BUSINESS DOES]
Target customer: [WHO YOU SERVE]
3 brand personality words: [e.g. "Bold, Approachable, Expert"]
Competitors to differentiate from: [2-3 COMPETITORS]

Build the foundations of my brand:
1. Brand name: 3 options (one word, two word, and invented word) with rationale
2. Tagline: 3 options under 8 words each
3. Brand voice: 3 sentences describing how we write (what we say, what we don't, our tone)
4. Primary color direction: 2 palette options with the psychology behind each

→ Get the full brand kit — visual identity + messaging framework — in AI School

How it works

1
Write your 3 personality words and run the brand foundation builder
2
Pick the name and tagline options you connect with and refine with follow-up prompts
3
Use Coolors to build your palette from the color direction
4
Generate logo concepts in Midjourney with your brand personality keywords