Lesson Guide

Turn Instagram Comments into Leads with ManyChat Automation

Every comment on your Instagram post is a potential lead — and most of them go nowhere because you can't reply to all of them manually. ManyChat responds automatically when someone comments a keyword, sends them a link or offer in DM, and captures their email — all without you.

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From the AI School app

Try this starter prompt

Copy and paste this into ChatGPT or Claude with your details filled in. It's a simplified version — the full prompt chain is in the app.

Comment-to-Customer Flow

Help me design a ManyChat automation flow.

Campaign goal: [e.g. "get people to sign up for my free webinar" / "send my lead magnet to anyone who comments"]
Trigger: [e.g. "someone comments the word 'yes' on my post" / "someone clicks the link in bio"]
What to send in DM: [OFFER — e.g. "a free PDF download" / "a webinar registration link"]
Email capture: [YES — I want their email / NO — just the link is fine]

Design my ManyChat flow:
1. Comment → DM trigger setup (what to watch for)
2. First DM message (under 50 words — conversational, not salesy)
3. The conditional: what happens if they reply vs. don't reply
4. How to capture the email naturally in the conversation

→ Get the full ManyChat money flow setup in AI School

How it works

1
Create a post with a clear call to action (comment a specific word)
2
Set up a ManyChat flow that triggers on that keyword and sends a DM instantly
3
Include the value offer in the first message with a simple "reply YES to get it" mechanic
4
Connect to your email platform and tag contacts from this campaign for follow-up